Great content deserves great distribution—but paid media shouldn't feel like a gamble.
In this session, Amy Hertsenberg, Paid Media Director at Dooley Social Studio, will show you how to turn creator content into high-performing campaigns. Whether you're sponsoring influencer content, licensing UGC, or planning your next product launch, you'll leave with clear, actionable strategies to amplify your efforts with confidence.
You'll learn:
How to align the creator content with your campaign goals
How to blend organic and paid tactics for greater impact
What brands & creators need from each other to make paid work
How to evaluate success beyond likes and views
This isn't about throwing money at a post. It's about turning good content into better results—for both sides.
🎁 Bonus: One lucky attendee will win a custom paid media plan designed by Amy—tailored to your goals, audience, and creator content.
